Paddy Power have built a strong relationship with Mediacoop over the past two years. We’ve commissioned Mediacoop to provide digital media pieces for for us with the purpose of reaching an ever growing online Irish audience in an innovative way. The commissioned pieces worked very well as part of a mixed media strategy most notably for our sponsorship of the IRFU. Due to the success of the first two videos, Mediacoop have been commissioned to deliver a third viral for which sees us both push and progress our objectives of widening our reach to a 2.0 audience. I’ve always found Mediacoop to be thoroughly professional, bringing their own unique blend of comedy and style to each project and delivering high end productions within very tight deadlines.

Conor McIntyre

Sponsorship Manager

Paddy Power